Onedot Eyewear
Typology
Eyewear
Client
Tanaka Japan
Services
Product Design, Branding in collaboration with Tomoko Azumi, TNA Design Studio;
Status
Completed
2020
About

Eyewear is a way to express yourself - similar to one’s living environment, it tells the world a little more about the complex puzzle that makes 'you'. So what if we looked at people’s homes to reflect upon those complex puzzles to define the most suitable aesthetics? 
OO1. ‘Onedot’ was born - the brand name suggests kicking off a new day by completing your look, completing your puzzle.

Four collections in four colour ways each, were created to launch the new brand. The small red dot at each end of the temples, the signature of our design aesthetic as well as a symbol for the quality and pride of Sabae craftspeople in Japan.

Spectacles designed in Europe and handcrafted in Japan.

Interior Photography: Yuki Sugiura​

Product Photography: Shungo Takeda

​Leaflet & web design: UMA, Japan

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